While the transition from Iluumi to Aura is well underway, rebranding across all platforms—including social media—takes place in phases to ensure continuity, minimize confusion, and maintain engagement with our existing audience.

Some accounts may still carry the Iluumi name temporarily as part of a broader brand migration strategy. This approach allows us to:

• Maintain visibility and avoid disruption for current followers who associate with the Iluumi name.

• Gradually redirect audience attention toward Aura without creating gaps in communication or support.

• Preserve the trust and credibility built under the Iluumi identity while aligning all assets under the new Aura brand.

Rest assured, full alignment is planned, and updates to remaining channels are actively being implemented.

In any major rebranding effort, especially in digital marketing, timing and messaging are critical. While Aura is the new brand identity, there are strategic reasons why some campaigns may still reference Iluumi for the time being:

• Legacy recognition: Many of our users and leads first encountered us as Iluumi. Maintaining that recognition in the short term helps bridge the gap during the brand shift.

• Phased rollout: We’ve planned a gradual shift in branding across campaigns to allow users to associate Aura with the quality and values they knew under Iluumi.

As we move forward, all new marketing material is being designed to reflect the Aura brand, with legacy references being phased out in a clear and consistent manner.

Many of our visual and digital assets were created prior to the brand shift and are still in circulation as we update our content library.

Here’s why some older assets may still be in use:

• Content lifecycle: High-quality media assets often have long planning and production cycles. Replacing them requires time to ensure brand alignment without compromising production quality.

• Clarity during transition: We want to avoid confusion by ensuring that any mention of Aura is contextual and clearly associated with its connection to Iluumi. Jumping too quickly into new branding in visual content—without that context—can create disconnects for returning users.

• Active refresh underway: We’re in the process of updating existing materials to reflect the Aura brand, while simultaneously producing new content that fully embodies Aura’s design, message, and voice.

Our goal is to deliver a seamless brand experience, and we appreciate your patience and feedback as we make that happen.